B2B SaaS Revenue Executive

Evan
Sims

VP Sales · Head of Sales · CRO
Switzerland

Revenue leader who built the entire GTM systems stack at a B2B SaaS company from zero, not as a supporting function, but as the architect of the commercial engine. I've sat on both sides of the table, built the systems and carried the number, which means I know what a revenue leader actually needs from RevOps, and I build accordingly.

38%
Avg annual ARR growth
100%+
NRR, built CS program
0→8
Team built from scratch
Get in touch
Live product
revGrow
AI can help you scale. But only if your data is ready.
Upload your HubSpot deals export and get a scored assessment of your CRM's AI readiness — the gap between where your data is and where it needs to be for AI to give you real results.
Pipeline
Forecast
ICP Data
Loss Intel
Attribution
AI Readiness Tier
Tier 1–4 with a plain-language statement of what it means for your team right now.
5 Domain Scores
Schema, Attribution, ICP, Pipeline Health, and Forecasting — each scored 0–100.
Prioritized Fixes
Specific recommendations ranked by effort and AI use case unlocked.
Source Close Rate Analysis
Close rate by lead source where your data supports it.
Launch revGrow →
Background

Built the machine.
Not inherited it.

Joined PlanIT Geo as the first commercial hire when the company had no sales process, no CRM, and no defined ICP. Over eight years, built the full GTM stack: team, process, HubSpot architecture, forecasting, CS program, and commission systems.

Grew ARR at 38% on average annually through a PE acquisition. Closed 800+ SMB and mid-market SaaS contracts at ACVs of $5K to $25K. Built customer success to single-digit churn and 100%+ NRR.

CRM
HubSpot advanced: multi-pipeline architecture, MRR tracking, health scoring, automation
Team building
Hired and developed SDRs, AEs, CSMs, Proposal Coordinator, Sales Manager
RevOps
Commission design, pipeline governance, forecasting, handoff systems, rep dashboards
Location
Vaud, Switzerland. Permit B permanent. No sponsorship needed.